当今新媒体已经成为民意表达,舆论传播的新兴重要媒体平台,而各类网络公共事件的频繁曝光也引起了线上线下的强烈反响,造成了一波接一波的舆论浪潮。因此怎样在新媒体背景下正确地引导网络舆论,还原真实的民意,真实的舆情,是十分必要的。主要从新媒体环境和特征着手,分析网络舆论的舆论现状,再结合典型事例,力图谋求网络舆论引导的积极正确的途径。 Nowadays, the new media has become a new important media platform for opinion expression and public opinion dissemination. The frequent exposure of all kinds of online public events has also aroused strong repercussions from online and offline, causing waves of public opinion wave after wave. Therefore, it is very necessary to guide the online public opinion correctly under the background of new media and to restore the true public opinions and real public opinions. Starting from the environment and characteristics of new media, this paper analyzes the status quo of public opinion in online public opinion, and then tries to find a positive and correct way to guide online public opinion by combining with typical examples.