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新媒体时代的到来,相较于传统媒体而言,其通过网络平台进行信息传播,具有及时性、广泛性和个性化的特点。现阶段我国大学生以“90后”为主,他们喜欢新鲜刺激的事物,但在面对网络平台提供的资源与信息时,辨别能力较低,自控能力不足,很难做到透过现象看到实物的本质,这就对他们价值观与人格的形成产生一定的影响。同时,新媒体对于高校学生党建工作而言,既是机遇也是挑战。如何在伴随新媒体而来的信息化、全球化的现代境遇中,创新高校学生党建工作,为社会主义现代化建设培养合格和可靠的接班人,成为具有重要价值的研究课题。
The arrival of the new media era, compared with traditional media, the information dissemination through the network platform, with timely, extensive and personalized features. At this stage, college students in our country are dominated by “90 after ”, they like fresh and exciting things, but in the face of resources and information provided by the network platform, the ability to distinguish lower, lack of self-control, it is difficult to do through the phenomenon When we see the essence of the real thing, it has an impact on the formation of their values and personality. At the same time, the new media is both an opportunity and a challenge for the party construction work of college students. How to innovate the work of party building among students in colleges and universities and train qualified and credible successors for the socialist modernization drive has become a research topic of great value in the modern situation of informationization and globalization that accompanies the new media.