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在全球陷入金融危机的2008年,中国走过了改革开放30年。回顾这30年,中国企业最值得骄傲的是,在从计划经济向市场经济转轨的艰难历程中创建了自己的品牌。品牌成为企业最有价值的资产,市场和资源向最有价值品牌集中,形成品牌对市场的引导力,品牌也自然成为应对金融危机最有力的减震器。在这同时,打造这些品牌的一批中国卓越的企业家成为行业领袖和品牌人物。1995年起,我们选择在中国市场最有影响的品牌,每年发布中国最有价值品牌排行榜,这是第14个年度发布。
In the global financial crisis in 2008, China has gone through 30 years of reform and opening up. Recalling these 30 years, the most pride for Chinese enterprises is that they created their own brand in the difficult course of transition from a planned economy to a market economy. Brand has become the most valuable asset, market and resources to the most valuable brand concentration, the formation of the brand’s guidance to the market, the brand will naturally become the most powerful shock absorber to deal with the financial crisis. At the same time, a group of excellent Chinese entrepreneurs who built these brands became industry leaders and brand figures. Since 1995, we have selected the most influential brands in the Chinese market and released the ranking of the most valuable Chinese brands every year. This is the 14th annual release.