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随着网络技术的不断发展,微信、微博等社交软件不断的普及,使得整个市场的商业结构发生了巨大的改变,其个体化和多元化的变化趋势也愈发的明显。愈来愈多的劳动者更是从传统的劳动做工中脱离出来,投身到微商运营中。由于投身微商的人员过于纷杂,微商经营中的问题也不断显露出来。基于此,本文主要以当前微商经营中存在的问题入手,分析完善微商时代的营销策略,以便企业在微商时代能够更好的寻求发展机会。
With the continuous development of network technology, the continuous popularization of social software such as WeChat and Weibo has led to a tremendous change in the commercial structure of the entire market, and the trend of individualization and diversification has become increasingly evident. More and more laborers are detached from the traditional workmanship and devoted themselves to the operation of micro-enterprises. Due to the complexity of the personnel engaged in micro-trades, the problems in the operation of micro-trades continued to emerge. Based on this, this article starts with the existing problems in the current micro-business management, analyzes and improves the marketing strategy in the micro-business era, so that enterprises can better seek development opportunities in the micro-commerce era.