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随着中国的发展和日益开放,国外游客的数量逐年提高。伊春近年来努力打造森林生态旅游线路,其中旅游宣传材料作为对外宣传的一种形式,其翻译的优劣将直接影响对外宣传的好坏。伊春地区主要涉外旅游景点都配有中英文对照版宣传册,通过对伊春地区旅游景点宣传资料英文版本进行全面质量分析,结果发现伊春旅游景点宣传资料英译中存在着许多问题。针对这些问题,分析产生的原因并提出改进旅游翻译质量的对策和建议,以期能够使外国游客更好地了解伊春地区森林生态旅游文化的内涵,使森林生态旅游文化得到更广泛的传播,创造旅游文化品牌,促进旅游业的发展。
With the development and opening up of China, the number of foreign tourists has been increasing year by year. Yichun efforts in recent years to create a forest ecotourism routes, including tourism promotional materials as a form of external publicity, the merits of its translation will directly affect the quality of foreign publicity. Yichun major foreign tourist attractions are equipped with bilingual brochures brochures, by Yichun tourist attractions in English version of a comprehensive quality analysis, the results found Yichun tourist attractions in English translation there are many problems. In view of these problems, this paper analyzes the causes and puts forward countermeasures and suggestions to improve the quality of tourism translation in order to make foreign tourists better understand the connotation of forest eco-tourism culture in Yichun and to make forest eco-tourism culture spread more widely and create Tourism culture brand, promote the development of tourism.