如何治理渠道关系是渠道研究的热点与重点问题之一。通过对相关研究成果的回顾与归纳,文章提出该领域研究存在的两点不足:(1)渠道权力被边缘化;(2)治理目标存在偏失。本文认为权力仍然是重要的关系治理机制,而且关系治理就是为了通过关系发展创造额外的价值。 How to manage the relationship between channels is one of the hot issues and key issues in channel research. Through reviewing and summarizing related research results, the article puts forward two deficiencies in this field of research: (1) the channel power is marginalized; (2) the goal of management is biased. This paper argues that power is still an important relationship governance mechanism, and the relationship governance is to create additional value through the development of relations.