据统计,去年我国保健品市场的销售总量大约在人民币500亿元左右。权威部门预计到2010年我国保健食品年销售额将达到1000亿元,市场的需求潜力巨大。 如此大的市场和人们对保健品需求的不断增长,促使国内保健食品市场前景看好,各种保健品风起云涌,此起彼伏,整个保健品市场一片繁荣。但往往是“你方唱罢我登台,各领风骚两三年”。 According to statistics, the total sales volume of China’s health care products market last year was about 50 billion yuan. Authoritative department predicts that by 2010 China’s annual sales of health foods will reach 100 billion yuan, the market demand for tremendous potential. Such a large market and people’s growing demand for health products, prompting the domestic health food market is promising, all kinds of health care products surging, one after another, the entire health care products market is booming. But often “you sing me strike stage, each leading the trend two or three years.”