供给侧改革源于宏观经济学中的两大思想,供给侧改革的目的是提供有效供给、满足消费体验。当前中国正在努力进行经济结构调整、稳定经济增长。以Zara和传音这两家传统产业企业为例,介绍体验式营销助力传统产业,实现供给侧结构改革。从经济学角度解读供给侧改革 Supply-side reform stems from the two major ideas in macroeconomics, the purpose of supply-side reform is to provide an effective supply to meet the consumer experience. At present, China is making efforts to adjust its economic structure and stabilize its economic growth. Taking Zara and MUSIC as two traditional industries and enterprises for example, this paper introduces experiential marketing to boost traditional industries and supply-side structural reforms. Interpreting supply - side reform from the economic point of view