频道专业化带来的是传播信息的专业化,传播行为的专业化。在当前信息日益同质化的形势下,拥有专业的信息传播平台,就要有独特的视角和专业化的操作。央视第二套节目自2003年全面改版后,以经济立台,“树立了一个龙头突出、主干强劲、枝叶丰满、底座宽厚的经济频道形象”。在2004年的“两会”报道中,各栏目依托自身的专业优势,通力合作,出色地完成了这次重大会议的报道,在内容和形式上 Channel specialization brings about the specialization of dissemination of information, dissemination of professionalism. In the current situation of increasingly homogeneous information, with a professional platform for the dissemination of information, we must have a unique perspective and professional operation. After the second program of CCTV was completely revised in 2003, with its economic establishment, “a prominent economic channel with a prominent backbone, strong branches, plump foliage and generous base” has been established. In the “two sessions” report in 2004, each section relied on its own professional advantages and worked together to accomplish the excellent report of this major conference in content and form