企业简介是企业对外活动的名片,是经济活动中使用较多的一种常用文体。笔者最近看到一份《××集团公司企业简介》,觉得其选材角度新颖,内容新鲜全面,值得借鉴。本文拟从企业简介的开头、主体、结尾的角度,通过对例文进行分析,简要阐述企业简介写作的方法和具体要求。一、开头:开门见山,高度概括,达到先入为主的效果企业简介开头部分的写作应简洁、概括,要抓准要素,突出特点,使读者能初步了解企 Corporate Profile is the business card business activities, is more commonly used in economic activities, a common style. Recently I saw a “× × Group Company Introduction”, think its selection of novel materials, fresh and comprehensive content, it is worth learning. This paper intends to analyze the examples from the beginning, the main body and the end of the introduction of the company, and briefly elaborates the method and specific requirements of the introduction of the company profile. First, the beginning: Go straight to the point, a high degree of generalization, to preconceived effect The first part of the corporate profile should be simple, general, to grasp the prospective features, highlighting features that enable readers to initially understand the business