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当前我国食品安全危机处于高发期,媒体和社会公众对食品安全危机事件高度关注,对政府的食品安全危机管理提出更严峻的挑战。但目前现有的研究在结合食品安全危机的特点,从政府角度采用定量的方法对舆论引导效果的影响因素进行分析的方面尚处于空白。鉴于此,本文尝试通过实证研究,采用因素分析、回归分析等方法对食品安全危机的政府舆论引导效果影响因素进行分析,旨在了解哪些因素影响着政府食品安全危机舆论引导的效果,并考察这些因素对舆论引导整体效果的影响程度,为政府提高在食品安全危机中舆论引导的能力提供依据。
At present, the crisis of food safety in our country is in the high incidence period. The media and the general public pay close attention to the crisis of food safety and pose more severe challenges to the government’s food safety crisis management. However, at present, the existing research is still at the blank of combining the characteristics of the food safety crisis and analyzing the influencing factors of the guidance effect of public opinion by using the quantitative method from the government’s point of view. In view of this, this paper attempts to analyze the influential factors of government public opinion guidance effect of food safety crisis by means of empirical research, factor analysis and regression analysis to understand which factors influence the effect of public opinion guidance of government food safety crisis and examine these The impact of factors on the overall effectiveness of public opinion guidance provides the basis for the government to enhance the ability of public opinion to guide in the crisis of food safety.