现在企业的营销往往过分注重吸引新的客户,而容易忽略鼓励现有客户多买他们的产品。当我们谈到客户关系管理时,大多数管理人员都知道,应该抓住大客户,并搞好与他们的关系。但是究竟哪些客户才算是大客户?如何才能以最小的成本搞好与他们的关 Businesses nowadays tend to over-focus on attracting new customers while ignoring encouraging their existing customers to buy more. When we talk about CRM, most managers know that they should take on big accounts and do a good job of working with them. But which customers are really big customers? How can we do a good job with them at the least cost?