随着社会经济的高速发展,我国市场经济变化巨大,市场营销方面也发生了翻天覆地的变化。以往的营销手段已经不能顺应现代市场经济的发展步伐。目前,在我国社会经济的大环境下,为了满足消费者日益增长的消费需要,需要在重新认识现代物流的基础上,和消费者建立良好的合作关系。本文主要提出了“现代物流与市场营销”的新营销理念,并给出建议。 With the rapid development of society and economy, the market economy in our country has undergone tremendous changes and great changes have taken place in marketing. The marketing methods in the past can no longer conform to the pace of development of modern market economy. At present, under the great social and economic conditions of our country, in order to meet the increasing consumer demand for consumption, we need to establish a good cooperative relationship with consumers on the basis of re-understanding modern logistics. This paper mainly puts forward a new marketing concept of “modern logistics and marketing” and gives some suggestions.