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特许经营有其独特的经营理念、经营方式、经营特点和经营优势。西方上百年的实践表明 ,特许经营具有强大的生命力 ,并已为我们提供了可资借鉴的成功经验。但它同时也在实践中显露其缺陷的一面 ,它在体系扩张中存在着较高的失败率 ,其中一个重要原因是文化因素对它的影响。这样 ,由于中西方文化基础的不同 ,对于中国正待发展的特许经营来说 ,就可能带来种种不容忽视的问题。本文重点即在指出和分析这方面的问题 ,并提出相关的对策建议 ,以使特许经营在我国得到顺利发展。
Franchising has its unique business philosophy, mode of operation, operating characteristics and operating advantages. The practice in the west for hundreds of years shows that franchising possesses strong vitality and has provided us with successful experiences to learn from. However, it also exposes its flaws in practice. It has a high failure rate in the expansion of the system. One of the important reasons for this is the influence of the cultural factors on it. In this way, due to the different cultural backgrounds of China and the West, there are a number of issues that can not be ignored for the franchising that China is waiting to develop. This article focuses on pointing out and analyzing the problems in this respect and puts forward relevant countermeasures and suggestions so that the franchise business can get a smooth development in our country.