近年来中国啤酒需求量每年增长1000-1500万升,即啤酒市场至少每年扩大7%,按此增长速度,中国将在2000年前取代美国,成为世界最大啤酒消费国。 当前中国啤酒市场竞争已经趋于白热化,呈现出以下几种趋势:(1)啤酒品种从单一走向多样化,使消费者有了较大的选择余地,女士可以选用无醇啤酒,老人可以选择滋补啤 In recent years, the demand for beer in China has increased by 10-15 million liters per year, which means that the beer market will expand by at least 7% annually. At this growth rate, China will replace the United States by 2000 and become the world’s largest beer consumer. At present, the competition in the Chinese beer market has become more and more intense, presenting the following trends: (1) The variety of beer from singleness to diversification has given consumers more choice, and women can choose non-alcoholic beer and the elderly can choose to tonic beer