市场变化日新月异,时代在发展,经济在进步,企业要做到与时俱进也应该不断创新。但在我国,很多企业在市场营销这一块创新意识淡薄,仅仅依靠传统的营销方式已经不能满足消费者的需求。本文通过对当代企业市场营销中存在问题的分析提出相应的解决措施,希望对企业的营销创新有所帮助。 Changes in the market with each passing day, the times in the development of economic progress, companies should keep pace with the times should also be constant innovation. However, in our country, many enterprises in the marketing of this piece of innovative awareness of light, just rely on the traditional marketing methods can no longer meet the needs of consumers. This article puts forward the corresponding solutions to the existing problems in the marketing of contemporary enterprises, hoping to help the marketing innovation of the enterprises.