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进入年尾的11月份,影市大盘表现平稳,金逸珠江院线11月实现票房8550万元,观影人次229.7万人,放映场次约10.2万场。票房、人次、场次三项市场基本数据与上个月环比有所下降,降幅均在10%左右;而与去年同比则有所增长,分别增长25.2%、17%和45.7%。但11月份总体影市走势呈逐周上升的趋势,这显然与11月下旬贺岁档的到来有着密切的关系。此外,今年11月11日光棍节大收505万元,虽然略低于去年的“神棍节”521万元,不过仍是11月上半月的单日票房最高点,比所在当周其他日均票房高出约1.5倍,可见这个草根节日也突显出其节假日经济效应。
Into the end of November, the shadow market broader market performance smoothly, Jinyi Pearl River Court box office in November to achieve 85.5 million yuan, 2,297,000 viewers filming, screening of about 102,000 games. The basic data of the three markets at the box office, visitors and interviews saw a decline of 10% MoM from the previous month but an increase of 25.2%, 17% and 45.7% respectively from the same period last year. However, the trend of the overall video market in November showed a trend of increasing by a week, which is obviously closely related to the arrival of the Lunar New Year file in late November. In addition, on November 11 this year, Singles Singles received 5050000 yuan, although slightly lower than last year’s “God stick” 5210000 yuan, but still the highest point of the single-day box office in the first half of November than when the week Other daily box office was about 1.5 times higher, showing that the grassroots festival also highlights the economic effects of its holidays.