现代社会可以说是一个充满广告的世界,不管你是否喜欢,广告无处不在,无时不在。正如美国一位广告学家称:“我们呼吸的是氧、氮和广告。”影视广告是当今第一大广告主体,但是,真正有效果的影视广告并不多。越来越多的人对不厌其烦的“有偿性、劝说性、强制性、功能性、重复性”的广告热播持 Modern society can be said to be a world filled with advertisements, whether you like it or not, advertisements everywhere and all the time. As one advertising scientist in the United States said: “We breathe oxygen, nitrogen and advertising. ” Television advertising is the largest advertising body today, but there are not many effective television ads. More and more people are tired of the “paid, persuasive, mandatory, functional, repetitive ” advertising hit