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189邮箱起步较晚,2008年年底正式上线运营,经过几年快速发展,虽然不断优化完善产品,但与行业内标杆相比,在产品性能、交互操作、与用户感知预期等方面仍存在一定的差距。同时,189邮箱在运营方面面临着诸如如何衡量产品优化效果的优劣、如何在众多产品改进需求中判定改进优先级的问题。对此,构建基于用户体验的189邮箱评价指标体系非常必要,它将有助于监测产品的用户体验水平,及时发现问题,确定改进的优先级别,以实现利用数据指导设计与运营的目标,并进一步增强189邮箱的用户满意度和忠诚度,提升产品竞争力。
189 mailbox started late, formally launched operation at the end of 2008, after several years of rapid development, although constantly optimize and improve the product, but compared with the industry benchmark, in product performance, interaction, and user perception is expected to wait there is a certain gap. At the same time, 189 mailboxes are facing operational issues such as how to measure the pros and cons of product optimization and how to determine the priority of improvement in many product improvement needs. In this regard, it is necessary to build a user experience-based E-mail evaluation index system that will help monitor the user experience level of the product, identify problems in time, prioritize improvements, and use data to guide the design and operation goals To further enhance the 189 mailbox user satisfaction and loyalty, enhance product competitiveness.