网络时代,客户关系管理倍受重视,本论文应用网络经济学的相关原理,如梅特卡夫法则、信息产品的成本特征、锁定与转移成本、注意力经济以及知识优势理论等对客户关系管理的重要性进行经济学解释,从而为网络经济下企业开展客户关系管理提供一个经济学理论基础。 In the era of internet, customer relationship management is paid more and more attention. This dissertation applies the related principles of network economics, such as Metcalfe’s law, cost characteristics of information products, locking and transfer costs, attention economy and knowledge superiority theory to customer relationship management The importance of economics interpretation, thus providing enterprises with a network economy to carry out customer relationship management provides an economic theoretical basis.