目前,国内很多企业都已重视公共关系这门企业管理学科的一项新内容,不仅设置相应的专业性机构和人员来促使公共关系学在企业发展中的作用得以发挥,并且拨付相应资金及配备一定的物力去保证有关活动的深入进行。为什么越来越多的企业,都舍得投入较可观的资源于企业公共关系上呢?一般的观点认为:旨在提高市场知名度、建立和发展企业外交、树立企业美好形象。但还未进一步把这些活动及现象精炼升华到相应的理论概念。这些活动及现象是企业之间的另一种时,空间领域里的竞争活动,即在顾客、用户的潜意识状态下展开的一种竞争,简 At present, many domestic companies have paid attention to public relations, a new content of the enterprise management discipline, and not only set up appropriate professional institutions and personnel to promote the role of public relations in the development of enterprises, and allocate appropriate funds and equipment. Certain material resources to ensure the in-depth progress of related activities. Why do more and more companies are willing to invest more resources in corporate public relations? The general view is: to increase market awareness, establish and develop corporate diplomacy, and establish a good corporate image. However, these activities and phenomena have not been further refined to the corresponding theoretical concepts. These activities and phenomena are another kind of competition between enterprises and the competition activities in the space field, ie, a kind of competition under the unconscious state of customers and users.