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包括中国、韩国、澳大利亚、新西兰、越南、泰国、新加坡、菲律宾、马来西亚、印尼以及香港特区和中国台湾等12个国家和地区在内的亚太地区广告市场,已经步出了1997年的金融危机的阴霾。根据最近一期的AC尼尔森媒体研究报告提供的数据,除了台湾以外的上述亚太区的主要广告市场,都已经恢复到了危机前的规模,其中有7个市场达到两位数的增长率,有些甚至还超越了金融危机之前的表现。 AC 尼尔森国际媒体研究总部(ACNielsen Media International)是国际知名的广告研究及分析机构。该机
The Asia-Pacific advertising market, including China, South Korea, Australia, New Zealand, Vietnam, Thailand, Singapore, the Philippines, Malaysia, Indonesia, Hong Kong SAR and China Taiwan, has stepped out of the 1997 financial crisis haze. According to the latest issue of the ACNielsen Media Research, all of the above major Asia-Pacific advertising markets except Taiwan have returned to pre-crisis levels, with seven of them reaching double-digit growth rates, and some even It also surpassed the performance before the financial crisis. ACNielsen Media International is an internationally renowned advertising research and analysis agency. The machine