电视主持即兴口语的节目面临行业内、互联网、自媒体的多重挑战。摒弃以往的分析框架,以黑格尔的美学分析电视主持即兴口语一般的和独特的审美基础;通过奥斯古德与施拉姆循环模式可以将其在非现场互动和现场互动的电视节目中主持人及即兴口语技巧的价值定位区分清楚。电视台应当合理定位节目、专注培养自己的主持人、合理规划节目流程,以提升艺术审美感。 Television programs hosted by improvisation face multiple challenges within the industry, from the Internet and from the media. Abandon the previous analytical framework and analyze Hegelian aesthetics based on the general and unique aesthetic basis of improvisation. Through the Othgurd and Schrammmann cycle, it can be used in off-site and on-site interactive television programs The value orientation of the host and impromptu speaking skills is clearly defined. Television stations should rationally locate programs, concentrate on training their hosts and rationally plan the program flow so as to enhance the aesthetic sense of art.