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现代市场营销理论具有其先天性的理论缺陷和无法解决的矛盾。电子商务的产生和完善对现代营销理论的基本缺陷进行了补正,破解了传统的营销方式难以解决的企业与市场对接的难题。
Modern marketing theory has its inherent theoretical flaws and unsolvable contradictions. The emergence and perfection of e-commerce make a correction to the basic defects of modern marketing theory, and solve the difficult problem that the traditional marketing methods can not solve the problem of docking between enterprises and the market.