用深度服务黏住客户,不做搬运工,不做只赚差价的中间商,这是今印联逆市成长的秘诀。在印刷器材经销这个高度分散的市场,论营收规模,今印联已经名列前茅。然而在徐天平眼里,今印联还是一家小公司。它提供的产品不起眼,比如油墨,只占到印刷企业生产成本很小很小的比重。不起眼的小器材,之于徐天平,之于今印联每一位员工,却是了不起的大事业。 Cling to customers with deep service, no porters, no middleman to make the difference, this is the secret of India’s anti-market growth. Printing equipment distribution in this highly decentralized market, on the scale of revenue, this Union has been among the best. However, in the eyes of Xu days, now India or a small company. The products it offers are modest, such as inks, which make up only a tiny fraction of the production costs of printing companies. Unobtrusive small equipment, in Xu Tianping, the Indianapolis every employee, but it is a great undertaking.