论文部分内容阅读
在现代汽车4S店的售后板块里,钣喷业务占到整个业务的30%~70%。如果钣喷业务只有30%占有率的话,说明售后管理有待提高,售后盈利能力不强。因为钣喷业务里主要是事故修复。事故车少,说明4S店对客户管理、客户维系不理想,客户忠诚度不高,所以导致客户的车辆出现问题了(事故或是其他问题)没有第一时间想到你。在事故维修过程中,喷漆是一道重要的工序。它的客户体验最直接、
In the aftermarket section of the Hyundai 4S shop, sheet-jet business accounted for 30% to 70% of the entire business. If the sheet-jetting business only 30% share, then sales management needs to be improved, after-sales profitability is not strong. Because the sheet-spray business is mainly the accident repair. Less accidents car, 4S shop customer management, customer retention is not satisfactory, customer loyalty is not high, resulting in the customer’s vehicle problems (accidents or other problems) did not think of you the first time. In the accident repair process, painting is an important process. Its most direct customer experience,