技术变革的背后是社会的变迁,印刷革命带来了书籍产量的增多和人们阅读习惯的改变,强大的复制保存功能和固化作用,以及对分工形式和思维模式的改变等影响。印刷史是人类文明的一部分,对欧洲的宗教改革、文艺复兴、启蒙运动和工业革命都发挥了不可估量的作用。我们身处新的媒介变革时代,回顾印刷变革带来的社会传播影响,以期在认识和探讨媒介在社会信息传播和交流中的重要意义。 Behind the technological change is the change of society. The printing revolution has brought about the increase of book production, the change of people’s reading habits, the powerful copy-and-hold function and the curing effect, and the change of the division of labor and thinking mode. The history of printing is a part of human civilization and has played an invaluable role in the religious reform, the Renaissance, the Enlightenment and the industrial revolution in Europe. We are in a new era of media revolution, reviewing the social impact of printing revolution, in order to understand and explore the importance of media in the dissemination and exchange of social information.