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随着国际市场对中国工程机械的逐步认同,越来越多的工程机械制造企业把进军国际工程机械市场作为企业经营的重要内容之一。国际贸易与风险相伴,随着中国工程机械参与国际市场的竞争,工程机械企业面临着日益多边复杂的贸易环境,世界范围内的竞争也日趋激烈。开拓国际工程机械市场,市场营销策略发挥了重要作用。国际工程机械的市场营销要遵从以下原则: 细分市场和进行目标市场定位;主营产品选
With the gradual approval of Chinese construction machinery in the international market, more and more construction machinery manufacturers are considering entering the international construction machinery market as one of the important contents of their business operations. Along with international trade and risks, with the participation of China’s construction machinery in the international market, construction machinery enterprises are facing an increasingly multilateral and complex trading environment, and the competition in the world is becoming increasingly fierce. Open up the international construction machinery market, marketing strategy has played an important role. Marketing of international construction machinery to comply with the following principles: market segmentation and targeting the market; main product selection