中国鞋都、驰名商标、真皮鞋王、中国名牌……温州制鞋业的头上笼罩着许多耀眼的光环，然而在中国鞋都昂首迈进新时代之际，我们无论如何都不能忘记居安思危。　　一、创塑品牌待冲刺　　品牌是企业的无形资产，有识之士愈来愈深切地感受到这一点。意大利作为世界鞋都，其权威 China’s shoes, well-known trademarks, leather shoes king, China famous brand...... Wenzhou footwear industry’s head shrouded in many dazzling aura, but at the time when Chinese shoes are headed into a new era, we can’t forget peacetime thinking. First, create a plastic brand to be sprint Brand is the company’s intangible assets, insightful people feel more and more deeply this point. Italy as the world shoe capital, its authority