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随着全民消费能力的提高,传统的淡旺季界限已经渐渐模糊。电商的崛起,更是告诉我们,只要做好营销,全年都可以是旺季。美容院的生存离不开客源,完美的口碑营销、良好的卫生环境、优秀的服务质量……这些都能吸引顾客。但随着竞争的日益激烈,越来越多的美容院必须借鉴组合营销手段。这一点,各大电商做得非常成功。从聚美优品301周年庆开始,到淘宝38生活节,再到各类层出不穷的女生节、女人节、女神节的宣传,一波又一波的销售攻势,硬是将一个原本不是营销争夺热点的3月,演绎成一个促销旺季。美容院当然也可以学着借鉴,来营造自己的销售热点,将春夏淡季变成旺季。
With the improvement of universal spending power, the traditional light-off season boundaries have gradually blurred. The rise of e-commerce, but also tell us that as long as marketing, throughout the year can be the peak season. Beauty salon survival can not be separated from the source, the perfect word of mouth marketing, good health environment, excellent service quality ... ... These can attract customers. However, with the increasingly fierce competition, more and more beauty salons must learn from the combination of marketing tools. This point, the major electricity supplier has been very successful. From the 301 anniversary of the United States and the United States gifted product to Taobao 38 Festival of Life, and then to all kinds of girls section, Women’s Day, Goddess Festival publicity, wave after wave of sales offensive, just an original marketing competition is not hot March, deduced into a promotional season. Beauty salons of course you can learn to learn to create their own sales hot spots, the spring and summer off-season into a season.