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作为东南亚地区的中心国家,泰国一直被中国工程机械企业视为全球化战略的重要一环,也是各个企业深入东南亚地区的桥头堡。目前,泰国依然是全球前十大挖掘机市场之一。三一泰国:中国企业走出的典范早在2007年,三一重工(泰国)有限公司(以下简称“三一泰国”)总经理笪睿就来到泰国,从人员招募到经销商网络的构建再到三一品牌的推广,直至2009年三一泰国正式成立,笪睿见证和参与了三一在泰国的每一步重要发展节点。“三一泰国是当时三一国际市场组织架构细分后成立的
As a center country in Southeast Asia, Thailand has been regarded by China’s construction machinery enterprises as an important part of its globalization strategy and as a bridgehead for enterprises to penetrate Southeast Asia. At present, Thailand is still one of the top ten excavator markets in the world. Trinity Thailand: An Example of Chinese Enterprises Going Back As early as 2007, Trinity Heavy Industries (Thailand) Co., Ltd. (Trinity Thailand) general manager 笪 Rui came to Thailand to recruit staff to the dealer network Construction and then to the promotion of the Trinity brand until Trinity Thailand in 2009 was formally established, Tromso witnessed and participated in each step of the three important development node in Thailand. ”Trinity Thailand was established after the breakdown of the international market organization structure at that time