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在品牌拓展和渠道开发上,外资同行业的做法可以给上海家化做一个参考,即大规模开展并购目前,日化企业在中国的布局是:宝洁公司销售额超过200亿元,联合利华、欧莱雅均超过100亿元,外资合计控制了国内90%左右的市场销售份额。而内资企业中,销售超过20亿元的企业主要包括上海家化、霸王、广东拉芳;超过10亿元的公司
In the brand development and channel development, the practice of foreign capital in the same industry can make a reference to Shanghai Jahwa, that is, large-scale mergers and acquisitions present, the Japanese-based enterprises in China layout is: Procter & Gamble sales of more than 200 billion yuan, Unilever , L’Oreal are more than 10 billion yuan, total foreign control of about 90% of the domestic market share. The domestic-funded enterprises, sales of more than 2 billion yuan of enterprises mainly include Shanghai Jahwa, overlord, Guangdong Lafang; more than 1 billion yuan of the company