任何广告活动都离不开特定的环境。广告环境从宏观来看有政治环境、经济环境、文化环境和消费环境等,而从微观来看,广告环境则与进行广告活动的媒体环境息息相关。微观环境就是指广告投放该时段的段位环境即广告时段安排、广告插播、竞品广告情况等等。 Any advertising campaign is inseparable from the specific environment. From a macro point of view, the advertising environment has a political environment, economic environment, cultural environment and consumer environment, and from a micro perspective, the advertising environment is closely related to the media environment in which advertising is conducted. Micro-environment refers to the advertising period of the segment environment that is advertising time arrangements, advertising spots, competing products, advertising and so on.