中国的电视频道总量在世界上没有一个国家能够超过。据有关资料统计,全国现有电视台287座,频道1283个,每年频道的个数还在增长。规模庞大的频道数量使观众有足够的选择余地,也满足了不同层面的观众需求。然而,中央台与地方台,省级台与市级台,大台与小台,无论是对称与不对称的竞争和发展,无论是专业频道、综合频道还是个性化频道,始终围绕着内容和渠道两 China’s total number of television channels in the world can not exceed a country. According to relevant statistics, there are 287 television stations nationwide with 1,283 channels, and the number of channels per year is still growing. The large number of channels makes the audience have enough choice, but also to meet the needs of different audiences. However, both the CCTV and local stations, provincial and municipal stations, Taiwan and Taiwan stations, whether it is symmetrical or asymmetric competition and development, whether it is professional channels, integrated channels or personalized channels, always focus on content and Two channels