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自从营销活动兴起过后,各行各业都采取各式各样的营销手段来使自己的产品得到推广,使得其销量上升。我国新兴旅游业中的旅行社也通过推出不同的产品组合并结合营销来争夺市场份额。我国旅行社进行营销的目的是把旅游产品转移至消费者手中。那么这一活动肯定要围绕着游客,以及旅行社的盈利问题,和各种营销策略来进行的。事无完美,我国一些旅行社在将旅游产品转移给消费者这一过程中进行的营销活动存在着或多或少的问题。
Since the rise of marketing activities, all walks of life have taken a wide range of marketing tools to promote their products, making its sales rise. Travel agencies in emerging tourism in our country also compete for market share by introducing different product groups and marketing in combination. The purpose of marketing in China’s travel agencies is to transfer the tourism products to consumers. Then this activity must revolve around the tourists, as well as the profitability of travel agencies, and various marketing strategies to carry out. Things are not perfect. Some travel agencies in our country have more or less problems with marketing activities in the process of transferring tourism products to consumers.