企业文化理论作为一种新型的企业管理理论,是人类社会文明进步和现代工业文明发展的必然趋势,是新技术革命发展的必然选择,是现代企业比较管理学发展的必然结果。企业文化理论是在我国深化经济体制改革,扩大对外开放,企业管理由传统单一计划经济、单一全民所有制向市场经济型转型、向多元化所有制转化的特定历史条件下,由西方传入我国的。近年来,在我国经济发达地区,特别是沿海经济特区掀起一股企业文化热潮。虽然珠海市企业文化建设起步较晚,但已引起越来越多理论界和企业管理界人士的关注,并在广大企业落地开花,结出了丰硕的果实,初步形成了由点至线、由线及面、蓬勃发展的大好形势。涌现出一批象格力、丽珠、东大、百货集团、公汽公司、海通集团等企业文化建设优秀企业。 As a new type of enterprise management theory, corporate culture theory is an inevitable trend of the progress of human civilization and the development of modern industrial civilization. It is an inevitable choice for the development of new technological revolutions and an inevitable result of the development of comparative management of modern enterprises. The theory of corporate culture is introduced into China from the west under certain historical conditions that deepen the reform of the economic system, expand opening to the outside world, and transform enterprise management from a traditional single-planned economy, a single ownership system to a market economy, and a diversified ownership system. In recent years, there has been an upsurge in corporate culture in the economically developed regions of China, especially in the special economic zones along the coast. Although the construction of corporate culture in Zhuhai City started relatively late, it has attracted more and more attention of the theoretical circles and the management circles of enterprises. It has blossomed in the majority of companies and has produced fruitful results. It was initially formed from point to line, and Line and surface, flourishing situation. A group of outstanding enterprises such as Gree, Livzon, Dongda, department stores, bus companies, and Haitong Group emerged.