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三联人认为,只要坚持品牌,坚持特色,就一定能在竞争中获胜生活·读书·新知三联书店是我国出版业的著名品牌,是创办于1932年、有近80年历史的“老字号”。在激烈的市场竞争中如何发展,该店领导班子提出实施品牌战略的思路,带领职工走一条认识品牌、热爱品牌、维护品牌、发展品牌、依托品牌发展的道路,既壮大发展了企业,也发展壮大了品牌。
Sanlian believe that as long as the brand, adhere to the characteristics, we will be able to win the competition in life · Reading · Shinsei Sanlian bookstore is the famous brand of publishing industry in China, was founded in 1932, nearly 80 years of history, “old name” . In the fierce competition in the market how to develop the store’s leadership team put forward the idea of implementing the brand strategy to lead the staff to take a know the brand, love the brand, brand maintenance, brand development, relying on brand development, both the development of strong business, but also the development Expand the brand.