鲍德里亚在生产社会与消费社会划分的基础上,通过符号学意义的解读,对后现代消费社会做出了勾勒与诠释。本文从符号消费、消费异化、感性消费三个方面解读消费社会的基本特征、基本逻辑和消费文化的基本规则,并从中提出消费社会面临的挑战主要是消费符号体系的不稳定性、生态危机及消费文化的享乐主义。 Based on the division of production society and consumption society, Baudrillard interprets and interprets the post-modern consumption society through semiotic interpretation. This paper explains the basic characteristics of consumer society, the basic logic and the basic rules of consumer culture from three aspects of symbolic consumption, consumer alienation and perceptual consumption. It points out that the challenges faced by the consumer society are mainly the instability of consumption symbology, ecological crisis and Consumer culture of hedonism.