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随着人们思想观念的变化,在汽车行业,汽车服务价值更大于汽车制造价值,汽车行业如何通过服务来实现汽车的增值,是一个重要课题。汽车的服务价值增值有着广阔的发展空间,要根据客户的需求扩展和延伸汽车服务。本文以客户需求为导向,提出汽车服务的价值增值链模式,汽车企业通过完善的服务流程来实现汽车增值。那么,汽车企业如何实现汽车价值增值并将客户需求完美地融合于汽车服务中呢?本文对此做一些探讨。
With the change of people’s concept, in the automotive industry, the value of car service is greater than the value of car manufacturing. How the car industry can realize the added value of car through service is an important issue. Value-added car services have a broad space for development, according to the needs of customers to expand and extend automotive services. In this paper, customer demand-oriented, proposed value-added car service chain model, auto companies through the improvement of service processes to achieve car value-added. So, how to achieve the car value-added car companies and the perfect integration of customer needs in the automotive service it? This article to do some discussion.