生产商—经销商(代理商)—消费者,整个营销链条中三者在不同的时期所处的地位有所不同。计划经济时期,产品短缺,生产商和经销商处于绝对有利地位,消费者只要有产品购买就满足了。市场经济条件下消费者处于主动地位,愿意买什么,不买什么,买谁的,不买谁的,消费者说了算,这是购买一般商品的规律。农药产品实现销售具有医药产品的部分特点,医药产品从销售到消费,中间有医生来决定(多指处方药,非处方药在中国刚刚开始)。农药产品虽然在营销流程上没有医院这一级。农民可到经销点自由去购买,但由于受种种条件限制消费者仍处于被动地 Producer - Dealer (agent) - Consumers, the three marketing chain at different times in a different position. During the planned economy, there was a shortage of products, producers and distributors were absolutely in favor, and consumers were satisfied as long as they purchased the products. Under the conditions of market economy, consumers are active, willing to buy anything, not buying anything, buying who do not buy who, consumers have the final say, this is the law of buying general merchandise. The sale of pesticide products has some characteristics of the medicinal products. From the sales to the consumption of medicinal products, there are doctors to decide on it (multi-finger prescription drugs and over-the-counter drugs have just started in China). Although no pesticide products in the marketing process at the hospital level. Farmers can go to the distribution point to buy, but due to a variety of conditions, consumers are still passive