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2010年中国汽车生产和销售分别达到1826万辆和1806万辆,蝉联全球第一。关于目前中国自主品牌汽车所面临的问题,除了是在低附加值领域参与竞争外,本身也存在硬实力和软实力上的“软肋”:硬实力方面,科技创新能力不足;软实力方面,品牌建设工作滞后。随着中国汽车企业“走出去”步伐的加快,问题也不断显现。由于缺乏整体战略规划,一系列的问题和风险也在不断累积和显现,汽车出口价格的相对低廉,出口车型大部分集中在低端;人民币不断升值给汽车出口企业造成巨大压力;一些国家贸易保护主义抬头,在关税、技术、认证方面设置了一些壁垒,增加了我国汽车出口的难度;出口秩序缺乏行业监管,一些汽车企业缺乏海外市场体系化发展的国际化战略,在一些国家形成了中国汽车“散乱差”的不好印象;
In 2010, China’s auto production and sales reached 18.26 million and 18.06 million respectively, ranking No.1 in the world. On the current problems facing China’s own brand cars, in addition to participating in the competition in the field of low value-added, there are also hard and soft power on the “soft underbelly”: hard power, lack of technological innovation; soft power , Brand building work lags behind. With the acceleration of the pace of “going global” in China’s automakers, the problems continue to emerge. Due to the lack of overall strategic planning, a series of problems and risks are also accumulating and emerging. The export prices of automobiles are relatively low. Most of export vehicles are concentrated in the low end. The continuous appreciation of the Renminbi has caused tremendous pressure on the automobile exporters. Some countries’ trade protection The rise of the law has set some barriers in terms of tariffs, technologies and certification, increasing the difficulty of China’s automobile exports. The export order lacks industry regulation. Some automobile enterprises lack the internationalization strategy of systematic development of overseas markets. In some countries, China Automotive “Disorganized poor ” bad impression;