几千年来,中华民族在改造自然的生产实践过程中,逐步形成了本民族的文化传统和伦理价值观念,并随着历史的演进和生产力的提高而不断发生着变化。现在,当历史的车轮驶上了21世纪的起跑线上时.中国企业文化的创新将面临着三个方面的挑战,一是发达国家跨国公司的挑战,二是规范市场经济的挑战,三是知识经济的挑战。这三大挑战将使中国企业的文化更加具有鲜明的个性特 For thousands of years, the Chinese nation gradually formed its own cultural traditions and ethical values ​​in the process of transforming nature’s production practices, and has continued to change with the evolution of history and productivity. Now, when the wheel of history is on the starting line of the 21st century, the innovation of Chinese corporate culture will face three challenges. First, the challenges of multinational companies in developed countries, the second is to regulate the challenges of the market economy, and the third is knowledge. Economic challenges. These three major challenges will make the culture of Chinese companies more distinctive and distinctive.