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奥妙是世界知名企业联合利华旗下的重要洗涤产品品牌。1993年,红色装奥妙成为第一个进入中国市场的国际洗衣粉品牌。经过6年的发展,“奥妙”已经是中国高档洗衣粉市场最有影响的品牌之一。1999年,联合利华在华资产重组顺利完成,所有机构的采购、运输、分销系统被统一起来,实现了资源共享,奥妙洗衣粉的生产间接成本大大降低。1999年10月,在内部条件成熟的情况下,联合利华决定推出两种新款奥妙洗衣粉,同时对原有价格进行大幅度调整。媒介关系事关重大中国环球公共关系公司受联合
Mystery is the world’s leading enterprise Unilever’s important brand of washing products. In 1993, the red dress mystique became the first international detergent market to enter the Chinese market. After 6 years of development, “Mystery ” is already one of the most influential brands in China’s high-end detergent market. In 1999, the unification of Unilever assets in China was successfully completed, the procurement, transportation and distribution systems of all institutions were unified and resource sharing was realized. The indirect costs of producing mystery laundry detergents were greatly reduced. In October 1999, under conditions of solid internal conditions, Unilever decided to launch two new models of wonderful laundry detergent, while the original price of a substantial adjustment. Media relations matter China’s largest global public relations company by the joint