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本文针对当前经济转型期我国企业品牌化建设问题展开论述。首先,论述了经济转型期中国企业的品牌竞争力现状,并分析了中国企业品牌化建设现状及存在的问题;其次,然后阐述了经济转型期中国企业品牌化建设面临的机遇;最后,提出了经济转型期中国企业进行品牌化建设所应采取的策略,以期能够对我国当前企业所亟需的品牌化建设提供一点可借鉴之处。
This article addresses the current problems of China’s enterprise brand building during the economic transition. First of all, it discusses the current situation of Chinese enterprises’brand competitiveness in economic transition period, and analyzes the present situation and existing problems of Chinese enterprises’branding construction. Second, it expounds the opportunities that Chinese enterprises face in the process of economic transition. Finally, In the period of economic transformation, the strategy that Chinese enterprises should adopt in their branding is to provide some reference to the brand building urgently needed by our country’s enterprises.