论文部分内容阅读
中央电视台作为国家级的电视台,覆盖面大、渗透力强,拥有最稳定的收视人群,能够实现广告效果的最大化。强势品牌跟强势媒体的结合,就如同门当户对,可以起到相辅相成、相得益彰的作用。中央电视台是华龙集团实现二次创业最迅速、最优质的平台。此次华龙长广告时机的选择恰到好处。长广告的推出与南极科考活动紧密相
CCTV as a national television station, covering a large, strong penetration, has the most stable ratings, to maximize advertising effectiveness. The combination of a strong brand and a strong media is like a good match and can play a complementary and complementary role. CCTV is Hualong Group to achieve the second business venture the most rapid and best platform. The Hualong long advertising timing just right choice. Long ad launch and Antarctic expedition closely