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报纸广告形势喜人忧虑犹存笔者:作为中广协报纸委员会的秘书长,您掌握的情况比较全面,首先请您介绍一下2002年报业广告总体情况好吗?梁勤俭:据我们掌握的情况看,2002年全国报纸广告的形势还是不错的,上半年同比增长5.2%,达到74.43亿,首次超过了电视广告收入,整整多了10亿。全年报纸广告经营额预计会在180亿左右,增长势头也是不错的。增长比例应该是两位数。以全国第一报-
Crisis in the newspaper advertising situation remains author: As the Secretary-General of China Broadcasting Association Newspaper Board, you grasp the situation more comprehensive, first of all, please tell us about the overall situation of the newspaper business in 2002 well? Liang Qinjian: According to our grasp of the situation In 2002, the situation of newspaper ads in China was still good. In the first half of this year, it grew by 5.2% year-on-year to reach 7.443 billion yuan, surpassing the revenue from television advertising for the first time, a total of over 1 billion yuan. Annual newspaper advertising revenue is expected to be about 180 billion, the growth momentum is not bad. The growth rate should be double digits. To the country’s first newspaper -