以自己的文化为核心进行创新,才是创意经济可持续发展的宝典。这是一个“外向”的栏目,希望听到那些窗外的声音,但又是有关创意与广告的。广告业曾经是一个相对封闭的行业。这表现为我们更愿意业内自我交流,甚至自我欣赏,而业外则对这个行业充满误解。但是,广告业数十年的快速成长,已经占据国民生产总值0.9%以上,俨然已经成为一个大行业,并受到政府层面越来越多的关注。同时,新传播时代的到来更让这个行业与其他行业不断融合。 Innovation with its own culture as the core is the only way to create sustainable development in creative economy. This is an “outgoing” section, hoping to hear the voices outside the window, but also about creativity and advertising. The advertising industry was once a relatively closed industry. This shows that we are more willing to industry self-communication, or even self-appreciation, while outside the industry is full of misunderstandings. However, the rapidly growing advertising industry has occupied more than 0.9% of the GNP for several decades and seems to have become a large industry with more and more attention from the government. In the meantime, the advent of a new era of communication will allow this industry to continue to integrate with other industries.