如今,设计师除了专注于设计外,也越来越多地和市场渠道建立联系,当和买手互换信息、洽谈合作时,设计师已然对自己品牌的渠道定位了如指掌,这对于崛起不久的设计师品牌而言是一个巨大的进步。在CHIC2014上,设计师区搬到了女装馆,并占据了入口的重要位置。同时,参展企业有所减少,展位面积均有所扩大。与往年不同,今年设计师区的品牌更替明显,一些新近崛起的或具有鲜明设计特点的品牌出现在展会上。 Today, designers, in addition to focusing on design, are also increasingly connecting with market channels. When exchanging information with buyers and negotiating cooperation, designers already have a clear understanding of the channels of their brands, Designer brand is a huge improvement. In CHIC2014, the designer area moved to the women’s Museum, and occupy the entrance of the important position. At the same time, exhibitors decreased, the booth area has been expanded. Unlike previous years, this year’s designer district brand change significantly, some newly rising or distinctive design features of the brand appeared in the show.