2013年6月13日,余额宝扛着“革银行命”的大旗闯进金融城堡,一年内揽下6000亿资金与1亿用户。一年之中,它从金融业的搅局者升级为一个深度实践者,并且为传统银行的互联网服务提供了一个范本。●不只是收益余额宝的异军突起,高收益是首要原因,却不是唯一原因,它是移动互联网时代合逻辑的产物。有了移动支付,移动理财的出现顺理成章,而且通过简 On June 13, 2013, Yu Ebao held the banner of “Bank of Life” and entered the financial castle. Within a year, he took 600 billion yuan of funds and 100 million users. In the course of a year, it escalated as a deep-rooted practitioner from the financial industry and provided a model for traditional banking internet services. ● Not only the sudden emergence of the balance of earnings, high yield is the primary reason, but not the only reason, it is a logical product of the mobile Internet era. With mobile payments, the emergence of mobile money management is a matter of course, and through Jane