“胡姬花”、“古法”、“小榨”、“花生油”、“香”……这些词语,个个关键,都似乎在背后蕴涵了不寻常的意义。但是,放在一起却好像成了一堆毫无头绪的拼图。如何将这些看似重要,却又对消费者的认知与感知存在着一定距离的概念组合起来,并且完美地呈现在消费者面前呢?要知道,“文化”这个概念可不是听起来就两个字那么简单,文化是要经过长期积累,并且受到历史的洗 “Orchids ”, “ancient law ”, “small press ”, “peanut oil ”, “sweet ” ... these words, all the key, seem to imply in the back of the unusual meaning . However, together it seems to have become a pile of clueless puzzle. How can these seemingly important, but the perception of consumers and perceived there is a certain distance between the concept of combination, and perfect presentation in the face of consumers? You know, “culture ” is not the concept of sounding As simple as two words, culture is to undergo long-term accumulation, and be washed by history